Cookie Policy
How Ekush Wealth Management uses cookies and similar technologies on ekushwml.com.
This Cookie Policy explains what cookies are, which ones we use on ekushwml.com, and the choices you have. It should be read together with our broader privacy practices.
By continuing to use our site you agree to cookies being set as described below. You can decline non-essential (analytics) cookies at any time using the cookie notice or your browser settings.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences, and to give site owners information about how their pages are used. Some technologies we describe here (such as browser local storage) are not strictly cookies but serve similar purposes, and we treat them the same way.
How we use cookies
We use cookies for two purposes only. First, essential cookies and local storage keep the site working — for example remembering whether you prefer English or Bangla, and recording your cookie choice so we don't ask again on every visit. Second, analytics cookies set by Google Analytics 4 help us understand how visitors find and use the site, which pages are popular, and where we can improve. We do not use cookies for advertising or to build marketing profiles.
Cookies and storage we use
| Name | Provider | Purpose | Retention |
|---|---|---|---|
_ga | Google Analytics | Distinguishes individual visitors so we can count unique users. | 2 years |
_ga_* | Google Analytics | Maintains analytics session state for a property. | 2 years |
_gid | Google Analytics | Distinguishes visitors over a 24-hour window. | 24 hours |
NEXT_LOCALE | ekushwml.com | Remembers whether you chose English or Bangla. | 1 year |
ekush:cookieConsent | ekushwml.com | Stores your accept/decline choice (saved in your browser's local storage, not sent to our servers). | Until cleared |
Managing your preferences
Analytics on ekushwml.com runs under Google Consent Mode. If you click "Decline" on the cookie notice, we signal Google Analytics to stop using analytics storage on your device. You can change your mind by clearing your browser storage for this site, which makes the notice appear again.
You can also block or delete cookies through your browser settings at any time. Most browsers let you refuse cookies entirely or alert you when a cookie is set. Note that disabling essential cookies may affect how the site remembers your language preference.
To learn more about how Google Analytics uses data, see Google's own privacy and cookie documentation.
Last updated: 2 June 2026